Content Creation Mistakes You Should Avoid

Written By:

Lita Luse
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In today’s world, anybody can create content, but that doesn’t mean everyone will succeed. Whether you prefer vlogging, blogging, or making TikToks, content creation is not easy. Along the way, you will have many challenges, but—as long as you are passionate and ambitious—there is no mountain you can’t overcome! 

Still, it is better to learn from the mistakes of others instead of making your own. Read on to find common content creation mistakes you should avoid.

Forgetting about a story

Whichever social media platform you are using, it is crucial to tell a story that connects with people’s emotions. Infographics, interactives, and videos are all great, but they won’t do any good unless there is a narrative they center around. 

When there is a story, your audience can personalize with their experiences and therefore build a relationship. While infographics (and other mediums) provide value, they won’t be interesting for your followers unless you tell them why they matter. You wouldn’t watch a movie or read a book with no story. So why would others look at your content?

Making grammar and spelling mistakes

There is nothing worse than typos. Well, maybe two typos. Unfortunately, they do happen, and even to the biggest grammar wizards. Still, they can quickly create a bad impression of you. Luckily, there are a couple of ways you can avoid them.

The easiest and cheapest option is to hand your draft to another person who can read through it, ideally out loud. Quite often, it is difficult to notice your own mistakes, but a different set of eyes will be able to catch most of the errors. 

Those who have a budget may highly benefit from hiring an editor. They can turn an ugly draft into something magical. But if that seems like a too expensive option, consider using an automated editor, for example, Grammarly.

Having uneven quality 

Maintaining high standards is crucial for success. You can’t just create one quality post and then have a set of bad ones. With so much competition, you should always think of ways your content can be improved. In today’s world, there is no room for mediocrity, at least if you wish to stand out. 

However, that doesn’t mean you have to burn out constantly, thinking of new ways to surprise your audience. To have polished content, you must know your topic, identify your audience, include visuals, check for grammar mistakes, and have nice aesthetics. However, remember that perfection is boring. It is better to show that you are human instead of faking your reality.

Not sharing personal stories

At first, it may seem awkward and even arrogant to refer to yourself on social media. But don’t let that stop you! Imagine a real-life scenario – would you avoid talking about yourself when spending time with your friends? Would you ever use the third person with them? Most likely not. 

For this reason, don’t be afraid to use words like “me”, “I”, “mine”, and “my”. Otherwise, you risk sounding stiff and even artificial. Your followers are curious to hear about your experiences. That is why they are following you.

Copying others

Do you know what sets great content creators apart from all the other thousands of people using social media? Originality! While it is fine to get inspiration from others, you should never copy. In fact, you have a bigger chance of succeeding if you offer unique content.

Of course, developing your own voice and style can be intimidating. It is never easy to stand out (or go against the flow), but it is important to stay true to yourself. 

Think about it from a different perspective. If there is already somebody who is creating a specific type of content (and they are successful), why would you do the same? Most likely, you won’t get their followers, so there really is no point.

Lack of passion

The biggest mistake content creators can make is not having enough passion. Whether you are vlogging, blogging, or making TikToks, you should love what you do. Otherwise, your content will suffer from it. 

Like with everything else in life, you have to have passion for something to succeed. Your followers will notice if you are not being genuine. If you feel like you have lost the love for what you do, get creative! Don’t be afraid to try new things. You will be surprised where you may end up when you allow yourself to experiment.


While it is important to always bring your A-game, at the end of the day, content creation is all about having fun.  As long as you have the right tools and mindset, you have everything to achieve success. Not sure where to start? Check out the rest of our blog for more tips and insights into content creation.

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