Whether you are an entrepreneur, influencer, or artistic soul, there is no doubt you could benefit from building your personal brand. Not only can it make you stand out amongst other individuals, but it can also help communicate your value to potential clients and employers.
Creating a personal brand can take months and even years, but it is a great way to build credibility in your niche. In this article, we dive into all the steps you need to take to develop your personal brand. Are you ready?
Think about your personality
The first step into building your personal brand is understanding who you are. For some people, this will be a piece of cake, while others can struggle to come to a conclusion. Your personal brand mainly reflects your personal and professional identity, so you must have a clear vision of what best describes you.
For this goal, creating a list of your strengths and weaknesses can be beneficial. Try to ask yourself – what seems to drain my energy? What do I enjoy doing most? What inspires me? Which are my strong points? On what do others compliment me the most?
By figuring out who you are, it will be easier to create a strong brand. Of course, you shouldn’t put yourself in a box or limit yourself to particular aspects. However, it is best to niche down and find an area that interests you the most. Over time, however, your brand will most likely evolve, and that is completely normal.
Consider where you want to go
Branding is not only about who you are today. It also shows what you wish to achieve in the future. Once you have understood your competencies, consider which career path you want to explore next. This way, you will get a clearer vision of what skills you already have and what needs to be improved.
Write down your goals for the next five or ten years, and think about what you would like to be known for. That will help narrow down the steps you should take to make your dreams come true.
Remember to network
Building a personal brand takes a lot of time and effort. To achieve your goals quicker, don’t forget to make use of networking. You can start by attending events, joining conferences, and taking classes that are relevant to your niche or career. Once you begin to network with people who are in the same field, you will gain more recognition.
Furthermore, the people you have connected with can, later on, carry on as your brand ambassadors. However, remember that communication is a two-way street. When you are trying to build relationships, you should also bring some kind of value to the table. A ‘sales pitch’ approach will rarely work.
At first, it may be tempting to cut corners and save money on logos and design, but don’t make this mistake. Having strong visuals is crucial to a successful personal brand. Whether that’s color, images, or other elements, they will make you stand out amongst others. When they are created professionally, the investment will quickly pay off.
Also, remember that having professional photos is a part of branding too. Make sure they reflect your character and include them on your ‘about’ page and your social media accounts. Nowadays, there are many photographers who specialize in taking personal brand photos. They know how to make you look the best and convey the message you would like to send. So if you don’t mind the splurge, it is a great option to consider!
Create a content marketing strategy
Content creation is everything! When building a brand, you have to think about long-term strategies that can help you achieve the goals you have set for yourself. Be prepared – it won’t be easy! However, the hassle will be well worth it.
Ideally, you should constantly update your social media profiles and create high-quality content. To gain traction, you must produce content that, once again, reflects your brand and personality. Nowadays, authenticity is all the rage. Nobody is interested to see polished perfection. Consistency is key. When somebody follows your accounts, they expect to receive a specific kind of content.
What is difficult about content creation is that the results can often be seen only after a couple of months. But don’t let that discourage you! As long as you stick to a thoughtful strategy, success will eventually come.
Having a strong personal brand has many advantages. In a world where almost everyone has a website and an online presence, this is a great way to make yourself stand out from the rest of the crowd.
Are you ready to build your personal brand? With Pivo, creating high-quality content to help achieve your goals will be much easier. Choose one of our motion tracking pods and present yourself to the world in the best possible way!