social media trends

How to Stay Up to Date with the Latest Social Media Trends

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LL
Lita Luse
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Keeping up with the never-ending list of social media trends and updates can be quite a challenge. If you have multiple responsibilities, that becomes an even bigger hassle. Luckily, staying up to date with industry trends doesn’t have to take up all of your time. 

In this article, we have gathered five ways you can keep yourself updated on what is happening in the social media world.

Set aside time for social media

To stay up to date with social trends, you must spend some time on social media platforms. That doesn’t mean you have to devote your entire day to browsing through Instagram or TikTok. Setting aside even 10 minutes a day is advantageous. The trick is to plan your time efficiently.

Make sure to follow accounts that keep up with trends and offer insight into popular topics. If you don’t have time to read a post or an article, save it for later. Then you will be able to revisit it when you are more free. It is also important to familiarize yourself with new social platforms. Even if you are thriving on Instagram or Twitter, you should understand the trends of TikTok.

Watch other content creators

Regardless of whether you are approaching your social media as a fun hobby, as a full-time job, or as a tool to expand your business, it is a good idea to look at what your competitors are doing. There is no harm in getting inspiration from others, as long as you aren’t copying their content. 

Subscribe to relevant content

Another easy way to stay up to date with social trends is to subscribe to magazines, publications, and newsletters that focus on content creation. Schedule some time during the week to read through their publications. 

Some of the most popular sites to get the latest information on social trends are techcrunch.com, mashable.com, and socialmediatoday.com.

Follow TikTok trends

TikTok is quite different from other social media platforms. To understand its trends, you must know where to look. The first option is to head to the “For You” page – this is where you will see viral videos. 

Another great option is to pay attention to hashtags. To understand what kind of content is trending, you simply have to check out the most-used hashtags in video captions. 

Make sure to look out for challenges, whether they are lip-syncing, dancing, or doing skits. Observing what other influencers are posting can be beneficial, too, since their content is most likely to go viral.

Listen to podcasts

To get information on recent social media trends and content creation, tune in to podcasts. Nowadays, there are many podcasts that give valuable insights, plus they are available on almost every audio platform. Gary Vaynerchuk and Neil Patel have perhaps the most known shows, but there are many others to choose from. 

Listen to them online or download them on your device – you may do as you please.

Keeping up with content creation trends sure ain’t easy, but as long as you follow these tips, it will be much more efficient. Remember that you can always get valuable insight in our blog too. In the fast-paced digital marketing landscape, it is vital to stay updated!

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