One of the most important steps of building a successful social media strategy is choosing a social media platform is the best for you. While it would be great to have millions of followers on TikTok, Twitter, and Instagram at the same time, it may not be a realistic goal, especially when starting out.
This is why prioritizing one social media platform is a good idea. In this article, we’ve gathered tips to help you find the most suitable platform for your goals.
Consider your target audience
When choosing a social media channel for your brand or business (even as an influencer), you must ask who makes up your audience. Think about the details – how old are they? Which social media networks do they use most frequently? What kind of content do they prefer? There is not much point in using Instagram if your audience spends most of their time on LinkedIn or TikTok.
Think about your industry
Another aspect you should consider is your niche. If you have a highly visual brand (you are an artist, designer, make-up artist, etc.), then your best options would be Instagram, DeviantArt, and Dayflash. Large B2B enterprises will probably make better use of LinkedIn.
Of course, there are no strict rules here. Creative businesses can still benefit from using LinkedIn, while some major corporations have a strong visual presence that can be used to their advantage on Instagram (like Apple).
Keep in mind the differences between each platform
When it comes to social media usage, one size doesn’t fit all. Each platform has its own personality. To pick the best social media channel for yourself, you must understand the main idea behind each of them.
For example, LinkedIn is best for professional information, Twitter works great for trending topics, and TikTok is good for showing your funkier side.
Take into account the available resources
Perhaps the most important question you should ask yourself is what kind of content can you create well and regularly? If you hate doing TikToks, it may not be the best platform for you. However, if you love writing and creating listicles, you can consider doing a blog, which can then be linked back to Pinterest.
Those who are into video editing and have the proper equipment (like Pivo Pod) can try Youtube. However, you should also think about how many platforms you can realistically manage. Creating content requires a lot of time and effort.
- Best for publishing news about your brand or company
- For showing your personality, expressing quick thoughts
- Best for professional articles and publishing industry news
- Best for high-quality, long-form content (videos)
- Great for creating visual content (for influencers, designers, etc.)
- Most effective for visual content
- Good for reaching a female audience
- Excellent for showcasing your personality and creativity
- Great for reaching global markets
- Effective for targeted ads
- Valuable for getting analytics