5 Social Media Trends to Look Out For in 2023

Every year, there are new fixations that dominate the digital landscape, and the story is no different for 2023. This year, several trends are likely to shape how we continue to use social media and consume content. In this article, we’ve compiled a handy 5-point list of social media trends we’re predicting for 2023.

1. Nano-influencers will have their moment 

With big creator budgets becoming a thing of the past, small and midsize content creators are reporting declining sponsorship offers. Instead, brands are gravitating towards more accessible influencers with fewer followers (known as nano-influencers). Not only are they cheaper, they’re also converting more of an audience. This is thanks to their perceived credibility: less followers can mean more interaction and personability.

2. Social audio will continue to grow

Social networks will continue to tap into the power of social audio, following the success of platforms like Twitter’s Spaces and Clubhouse. This trend towards audio-based content is expected to grow as users seek more immersive and interactive experiences online. Social audio has continued to be popular post-pandemic, as users seek more intimate digital connection and the Metaverse continues to grow.

3. Authenticity will rule

Platforms like BeReal and challenges such as Instagram Candid are encouraging users to share more authentic content. As a result, consumers are now favoring real-life experiences over flashy celebrity campaigns. All of this will likely give way to an increased leveraging of user-generated content (UGC) by marketers. No longer wowed by stiff #sponsoredposts, organic consumer reviews and customer testimonials will become the primary drivers of brand success.

4. AI will become a bigger part of everyday life

AI is expected to become even more mainstream in 2023, particularly in sectors like copywriting, where software like ChatGPT has already demonstrated its (slightly unnerving) capabilities. This trend toward automation is likely to continue as companies look to streamline their processes and improve efficiency.

5. Video content will still dominate

Short-form video content is expected to reign supreme on social media in 2023, with platforms like TikTok leading the charge. According to Data.AI, TikTok users spend an average of 23.6 hours a month using the app, making it the clear leader in terms of time spent. As such, businesses and creators will need to adapt their strategies to incorporate more video content in order to remain relevant and engage with their audience.

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Overall, the social media landscape in 2023 is expected to be driven by authenticity, immersive audio experiences, and a focus on smaller content creators. As such, businesses and creators will need to adapt their strategies to stay ahead of the curve and continue to engage with their audience in new and innovative ways.