In honor of this year’s International Women’s Day, here are 8 fantastic women creators you need to be following.
At Pivo, we’re proud to work with women creators across all interests. From ice skating to equestrian, travel to tennis – we love seeing our products brought to life by brilliant creatives. Today, March 8th, is International Women’s Day, which seeks to celebrate women everywhere. This year, in particular, the UN is focussing on the women driving digital innovation & technological advancement. Per their website, the official theme for this year’s IWD is “DigitALL: Innovation and technology for gender equality“. From their research, 37% of women don’t use the internet, while 259 million fewer women than men even have access.
Within content creation, inequality persists. Influencer marketing agency IZEA identified a pay gap of up to 30% between male and female digital creators. Klear also found a $128 discrepancy in sponsored pay rates for women in 2020.
So – with this in mind, and in honor of International Women’s Day, here are 8 brilliant women to follow right now.
Sherica Small, @shericaskates
Sherica, aka @shericaskates, is a multi-talented ice skating pro from Los Angeles. She predominantly uses her platform to share gorgeous videos straight from the ice. But more than this, she also speaks to her followers about wellness, beauty, and fashion. As well as being a professional skater, Sherica also models – appearing in campaigns for huge brands like Nike, Kim Kardashian’s Skims wear and Kylie Jenner’s Kylieskin range.
Erin Williams, @erinwilliams_1
As part of the official Great Britain Dressage team, Erin Williams’ success is certainly inspirational. Over the years, Erin has gained numerous national and regional championship titles and appeared as a member of several European Dressage teams. More than this, Erin is also the CEO of her own EQ clothing brand, Black Heart Equestrian, and Koba Swim, a luxury swimwear brand. Erin’s video content is incredibly well done – evident in her gaining over 4m followers on TikTok alone. But if podcasts are more your thing, she has something for you, too. ‘Unbridled with Erin’ offers light-hearted insight into running a small business and the equestrian world.
Amy Roiland, @AFashionNerd
Amy Roiland, also known as @AFashionNerd on Instagram, is a true inspiration for creative enthusiasts. As a married mom of one, Amy navigated through various industries before becoming a renowned fashion creator. Her vibrant and unique sense of style is reflected in her self-shot photographs, often featuring her daughter in adorable matching ‘fits. Amy’s bold and colorful aesthetic is a breath of fresh air, and serves as a reminder to embrace your individuality.
Alia & Radwa, @FoodDolls
Alia and Radwa, two Egyptian-American sisters, have carved out a remarkable culinary empire through their sheer passion and determination. Despite having no formal training as chefs, the sisters discovered their love for cooking later in life, drawing inspiration from their mother’s traditional Egyptian recipes. Together, they founded Food Dolls, a website dedicated to sharing simple yet delicious recipes that anyone can try at home. Their mouth-watering creations have made them a go-to source for novice cooks and food enthusiasts alike.
Catherine Livieratou, @Katemeets
As a professional photographer and travel content creator, Catherine (aka @KateMeets) uses her platform to showcase ‘slow-travel’ experiences. Her positive and open-minded approach to life seeks to encourage followers to focus on the here and now. Whether sightseeing with her partner or exploring with locals, Kate’s content highlights the beauty of different cultures. Her stunning visuals and storytelling abilities inspire others to create unforgettable experiences. All in all, this makes her a fantastic creator to follow this International Women’s Day.
Abrielle Tucker, @abrielletucker
Abrielle Tucker is a dance content creator who specializes in shuffle dancing. She embarked on her journey around 8 years ago and has since gained a significant following with her fast-paced, stylish videos. Abrielle usually shares content from sun-drenched locations on the go when she’s not taking her followers behind the scenes at huge events like EDC Las Vegas and Ultra Festival. Abrielle’s passion for dance and her captivating content makes her a must-follow creator. Get shuffling!
Louise Green, @louisegreen_bigfitgirl
As a fitness content creator and founder of the Big Fit Girl brand, Louise is on a mission to make fitness more inclusive for everyone, regardless of their abilities. With over a decade of experience in personal training, she is an expert in her field and has created an all-inclusive community that supports body positivity. Her Big Fit Girl brand encompasses a book, podcast, app, and more, all designed to help individuals of all shapes and sizes to achieve their fitness goals. The Big Fit Girl app, curated by Louise, includes expert interviews, daily mantras, and educational content that provides motivation and guidance to users. Louise’s commitment to rethinking the way fitness is marketed to many of us is a breath of fresh air. There’s certainly something to suit everyone within the Big Fit Girl brand.
Kendall Rae, @KendallRaeonYT
Kendall Rae is a YouTube content creator and podcast host covering true crime, women’s interests, and social commentary. She does so via her YouTube channel and two successful podcasts, including “The Sesh”, “True Crime with Kendall Rae”, and “Mile Higher Podcast”. Through her work within the true crime community particularly, Kendall and her husband have raised over $100,000 for the National Center for Missing & Exploited Children. Her fundraising efforts and dedication raising awareness across various topics have positively impacted many lives. She is also a fierce advocate for mental health, sharing her personal struggles with anxiety and depression in order to positively impact others.
>>> Read more: Celebrating the Women of Pivo: International Women’s Day