Best Practices for Digital Marketing: SEO, SMO, SERP Explained

Digital Marketing can feel overwhelming, but the basics are pretty simple. Need to grow your audience? Here are some best practices to adopt.

If you’re into content creation but have found your audience figures stagnating lately, it’s likely that your digital marketing game needs improving. That might feel a little overwhelming at first: the internet has grown exponentially since it began and now there’s an entire industry dedicated to increasing views and followers. But don’t sweat it: the basics are simple to grasp!

There are around 8 different practices under Digital Marketing, but today we’ll focus on the essentials: SEO, SMO, and SERP. We’ll also take a closer look at how these techniques can be used, specifically on Twitter, YouTube, Instagram, TikTok, and your own website.

First up: SEO

If you have your own site, SEO (Search Engine Optimization) is going to be an important one for you. It refers to the practice of optimizing a website to increase its visibility and ranking on search engine result pages (SERPs). It includes optimizing your website’s content, structure, and meta tags to make it more search engine friendly. The better optimized your website is, the higher it will rank on SERPs, making it more visible to potential visitors.

How can I do SEO “right”?

Next up: SERP

SERP – or simply, Search Engine Results Page – refers to the page that is displayed after a user types a search query into a search engine like Google. The page displays a list of search results relevant to the user’s query.

Best practices for SERP:

And then there’s SMO

SMO (Social Media Optimization) refers to the practice of optimizing your social media profiles and posts to increase engagement and reach. For this, you need to utilize various social media platforms to promote your content and build your brand’s online presence.

Best practices for SMO?

Twitter SMO

YouTube SMO

Instagram SMO

TikTok SMO

Websites: SEO, SMO, and SERP best practices

Don’t be afraid to experiment with Digital Marketing

By utilizing SEO, SMO, and SERP techniques, content creators can increase their visibility and reach a wider audience. But while there are certainly best practices to adopt, there’s no set ‘one-size-fits-all’ formula of Digital Marketing. Experiment with what works for you. Track your audience and views stats over a few months and try to identify the trends that work best. Just as long as you’re consistently producing high-quality, engaging content all the while. Good luck – and look out for more in-depth explainers about the other areas Digital Marketing covers coming soon to the blog.

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