What is Meta Verified? A Quick Guide to Meta’s New Subscription Service

On March 17, 2023, Meta CEO Mark Zuckerberg announced the introduction of Meta Verified to the United States. This announcement followed the release of the new subscription-only service in Australia and New Zealand back in February. But what is Meta Verified, how can you get it, and why is Meta rolling it out? Let’s find out.

What is Meta Verified?

Meta Verified is a new subscription-only verification service from Meta, the parent company of Facebook and Instagram. Its sole purpose is to provide users with a verified badge for their accounts, which in turn proves they are who they say they are. Previously, this kind of verification was only available to public figures, politicians, and celebrities. Now, regular uses can get verified too.

In addition to the classic “blue tick” verified badge, the subscription provides other benefits such as proactive impersonation protection, direct access to customer support, and exclusive features like stickers on Stories and Reels. Meta Verified also offers 100 “Stars” a month, so you can show your support for other creators.

How do I get Meta Verified?

If the service is available in your country, you can find it in your Accounts Center under your Facebook or Instagram settings. It will show up as “Meta Verified Available” under your name and profile picture.

To join, you must be at least 18 and have a government-issued ID to prove your identity. After submitting your ID, you will then be asked to set up two-factor authentication to secure your account.

To apply, you will need to commit to a monthly plan with your preferred payment type. The prices are currently set at $14.99 USD/month (iOS/Android) or $11.99 USD/month on the web (Facebook only).

Why is Meta introducing this subscription service?

Meta’s decision to introduce a subscription service for Meta Verified comes after Twitter debuted its paid verification service, Twitter Blue, for $8 a month. The radical change was introduced by the platform’s new CEO, Elon Musk.

However, the difference between the two approaches is that those who are already verified on Facebook and Instagram won’t have to pay for their verification.

Meta’s goal with Meta Verified is to provide users with a more secure and trustworthy platform experience.

How does it benefit me?

Save time and hassle

Instead of spending hours researching each platform’s verification requirements and submitting applications, Meta Verified does it all for you. This frees up your time to focus on creating content and growing your audience.

Increase credibility and trust

When you have a verified account, it signals to your audience that you’re legitimate and trustworthy. It can help you gain more followers, attract more clients, and boost your overall reputation.

Protect against impersonation and fraud

When you’re verified, it’s harder for others to impersonate you or create fake accounts using your name. This can protect you from scams, phishing attempts, and other types of fraud.

Access exclusive features

Meta Verified users can access exclusive in-app features, such as stickers for Reels and Stories, and 100 Stars a month to gift fellow creators.

When does it roll out to the rest of the world?

Meta Verified is currently only available in the United States, Australia, and New Zealand. However, Meta has announced that it plans to roll it out in other countries this year.

To find out when Meta’s new subscription-only service comes to your country, you can sign up for the official waitlist here.