AI is revolutionizing industries the world over, and content creation is no exception. Here’s how you can be using it to your advantage.
Artificial intelligence (AI) is revolutionizing industries the world over, and content creation is no exception. With the ability to analyze data, create content, and personalize experiences, AI-powered tools offer creators the opportunity to streamline their workflow, increase productivity, and enhance the quality of their work. Not sure where to get started? No worries. In this article, we’ll explore some of the ways you could be using AI as a content creator.
Craft your copy
One of the most exciting applications of AI in content creation is automated writing. AI-powered tools can be used to generate content quickly and efficiently, saving content creators’ precious time. The best part? The AI output is actually, on the whole, pretty impressive. No surprise – in testing, Open AI found that their new GPT-4 model passed ‘a simulated version of the Uniform bar Examination with a score in the top 10% of test takers’. FYI, John F. Kennedy, Hillary Clinton, and Michelle Obama all failed their bar exam at least once.
AI writing tools use natural language generation (NLG) technology to analyze data and create written content that sounds like it was written by a human. One such tool is Copy.ai. It can be used to generate headlines, taglines, and even full paragraphs of text.
Gain audience insight
Another way content creators can use AI to their advantage is by leveraging it to personalize content for their audience. AI-powered tools can be used to analyze data on user behavior, preferences, and demographics to create personalized content that resonates with each individual.
The most useful AI tool for this? Google Analytics. It uses AI to track content performance, including page views, time on page, bounce rates, and conversion rates.
Analyze, optimize, strategize
AI can also be used to optimize content for search engines and social media platforms. AI-powered tools can analyze data on user behavior and engagement to determine which types of content perform best on different platforms.
For example, an AI-powered tool could analyze data on Instagram to determine which types of posts receive the most engagement from a specific audience. Content creators can then use this information to create content that is optimized for the platform and audience.
Here are some essential AI-powered systems to optimize your content:
- Yoast SEO: A popular SEO-optimization program for WordPress websites.
- SEMrush: An all-in-one tool that offers SEO, PPC, Content Marketing and social media insights.
- Hootsuite Insights: A social media analytics tool that helps you analyze and optimize your socials. This one includes sentiment analysis and competitive benchmarking.
- BuzzSumo: A platform that helps you discover the content in your industry that’s trending now. It also offers content analysis, influencer identification, and social media monitoring.
Take visual inspiration
AI-powered tools can also be used to assist content creators with the creative process. For example, tools like Artbreeder can be used to generate new and unique images that can be used alongside written content (you won’t run into the same usage rights problems like you do with bigger companies such as Shutterstock or iStock).
Did you know that you can even use AI-powered integrations for video content creation? Take for example Lumen5 – which can automatically turn blog posts, articles, or any text into engaging video content. There’s also VidIQ, which helps creators optimize their YouTube videos for better performance. Finally, just announced – the OG web-based design platform Canva has added new AI integrations to it’s arsenal. You’ll now be able to turn text into images, and craft documents from scratch with the Magic Write feature.
There’s certainly been a lot of discussion lately around AI’s power to replace humans in the workplace, but AI still has a long way to go before it catches up to human expertise. We hope this article has shown you some of the ways you can be utilizing and partnering with AI as a content creator to improve your creative output, rather than lose out to it.